Sportinnovator is the Ministry of Health, Welfare and Sport’s program for innovation and research to increase the return on innovation in sport and contribute to a more vital society. Within this program, at the initiative of Embedded Fitness, the Sports Innovator Center for Interactive Exercise was launched. This is where research and development takes place in the field of interactive movement and where we bring together theory and practice. Professionals and users can try out the applications themselves and provide feedback here. This Inspiration Center is the meeting and incubator of researchers, companies, governments and schools in primary and secondary education. With, of course, only one goal: To bring joy of exercise back to people.